![]() ![]() It’s important to go according to what people want, and not rely too much on your ideas about what ideal keywords are. ![]() The next step would be to perform keyword research to see what other keywords your site could rank for. A short tail keyword might be “ice cream in Denver.” For example, if you own an ice cream parlor in Denver, you might use “old fashioned ice cream parlor in Denver, Colorado” as a long tail keyword. Use a combination of long tail and short tail keywords. This is a good starting point for the rest of your keyword research. You might already have an idea of what keywords you would like to be known for. When you use keywords consistently in key places on your website, they send a consistent message to search engines about what your site is about. They should occur naturally throughout your website, in a few key places in particular: H1 title tags, URLs, internal and external links, content, and alt picture tags. Instead of looking at keywords on their own though, think of them within the context of your entire website. Step 2: Choose a Domain Name and KeywordsĪ domain name and keywords make a website more identifiable on the web. If you want to be more specific, create a mission statement for your website, one that could possibly serve as an About page. ![]() What tools or outside help will I need to accomplish this?.What do I want to accomplish with my website?.You might choose to go with a blog, an online portfolio, a message board, an ecommerce site, or perhaps a combination of the above. Do you want a place to share your thoughts on a particular topic? Perhaps you need an online space to share your body of work in a certain field. Step 1: Map Out Your Siteīefore you do anything else, you should decide what you want your website to do. Whatever tools you choose to create your site, it’s important to lay a foundation by planning it out in advance. Building your dream website will require some thoughtful planning on your part, beyond just color schemes and fonts. After all, the web is, in essence, a collection of millions of websites that just about anyone with a browser can access. The World Wide Web wouldn’t exist without websites. ![]()
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